SEO brings traffic to your website; Conversion Rate Optimization (CRO) ensures that traffic turns into sales, inquiries, and phone calls.
Proven CRO Design Principles
1. Above-the-fold value proposition. 2. Frictionless contact forms (3-4 fields max). 3. Prominent CTA buttons with contrasting colors. 4. Social proof badges.
Article FAQs
Q: What is a good website conversion rate?
Typical B2B website conversion rates range between 2% and 5% depending on industry.
